Konsep visual

Contoh salah satu tahap pengembangan — konsep visual untuk merek pakaian Normal etc.

Visual concept for the Normal clothing brand — page 1 of 21Visual concept for the Normal clothing brand — page 2 of 21Visual concept for the Normal clothing brand — page 3 of 21Visual concept for the Normal clothing brand — page 4 of 21Visual concept for the Normal clothing brand — page 5 of 21Visual concept for the Normal clothing brand — page 6 of 21Visual concept for the Normal clothing brand — page 7 of 21Visual concept for the Normal clothing brand — page 8 of 21Visual concept for the Normal clothing brand — page 9 of 21Visual concept for the Normal clothing brand — page 10 of 21Visual concept for the Normal clothing brand — page 11 of 21Visual concept for the Normal clothing brand — page 12 of 21Visual concept for the Normal clothing brand — page 13 of 21Visual concept for the Normal clothing brand — page 14 of 21Visual concept for the Normal clothing brand — page 15 of 21Visual concept for the Normal clothing brand — page 16 of 21Visual concept for the Normal clothing brand — page 17 of 21Visual concept for the Normal clothing brand — page 18 of 21Visual concept for the Normal clothing brand — page 19 of 21Visual concept for the Normal clothing brand — page 20 of 21Visual concept for the Normal clothing brand — page 21 of 21

What this visual concept shows

This page shows a worked example of a visual concept — the stage where Wave turns a brand's positioning into its visual language. The example is the visual concept for the clothing brand Normal etc. A visual concept starts from a key image the audience will associate with the brand, then builds the system around it: logo, typography, colour palette, photography and entourage style, graphic elements, website look and feel, and references. Together these define how the brand looks and feels across every touchpoint.