About Typomania Festival

Typomania is an annual festival of typographic design. For its 2021 edition — the festival ran in early 2021, with the identity designed in 2020 — Wave built the identity, and the year’s theme was impossible to sidestep: the pandemic. Wave’s concept, ‘Closer / Further,’ held the paradox of social distancing — forced physically apart, people grew mentally closer, pulled together by one shared problem — and that distance between people became the central motif. The work is full of typographic motion, because the distances were literally between the letters: they drew closer and moved apart, forming unusual configurations that had to account for physical distance while still keeping a connection. Wave delivered a dynamic logo that appeared in several forms, an unusual system of typographic combinations — sometimes spacing the letters so far apart that each became a star in a constellation — plus merch and motion advertising for digital screens. It is a compact, expressive demonstration of turning a difficult moment into a typographic idea.

Festival Typomania
Identitas @typomania_festival didedikasikan untuk jarak sosial yang berubah, yang telah menjadi norma baru dalam hidup kita. Font, sebagai bagian dari desain, mencerminkan zaman ketika ia diciptakan. Maka analogi jarak sosial dengan kerning dalam tipografi muncul dengan sendirinya.
Kami menyoroti ruang yang melebar di antara manusia dan di antara huruf — di tempat hubungan yang terputus muncul hubungan baru, dan jika dilihat dari sudut lain, kita justru menjadi lebih dekat satu sama lain.
Grafis kinetik membuat gaya ini hidup secara dinamis, baik secara offline berkat variasi bingkai, maupun di dunia digital yang, seperti kita pahami, akan semakin dominan pada 2021.
Logo dan grafis yang dinamis mengajak melihat situasi dari sudut pandang lain.
Ilustrasi statis bercerita tentang pentingnya jarak sosial.