Wave is a branding studio based in Pererenan, Bali, Indonesia, founded by Natalya Greben, who art-directs every project. This page is a public price calculator for branding work: the visitor picks the scope and sees a preliminary price, the stages and the time each stage takes.

Prices in US dollars. A brand platform costs $1500 for a brand at launch and $2000 for a brand selling for one to three years. A large business already in production and distribution gets a full brand strategy instead, at $5000. Identity costs $1500 for the core set — logo, type, colour and graphics — available to brands at launch, and $3500 for the full set, which adds motion and the applications a particular business needs, including design for two social platforms with profile design, sample posts and templates for whoever runs the accounts. Packaging is priced per item: $700 for each construct, meaning a form, material, seal or size of its own, and $300 for each variant inside the same construct, such as another flavour, colour or text. A brand new product without chosen containers starts with a container selection stage at $1000, or $1500 across several product categories. A landing page costs $700 to $1500 and a website $2000 to $5000, depending on size, graphics and functionality. Guidelines for a marketer, contractors or an in-house team cost $800. Working across two or three markets adds about 15 percent to strategy, identity and site work, and an international rollout about 30 percent; packaging prices are fixed.

Timelines. A brand platform takes three to six weeks. Identity takes two to three months. Packaging takes fifteen working days for the first construct, seven more for each additional construct and two more for each variant. Container selection takes ten working days. A landing page takes from one week and a site from three weeks. Packaging runs in parallel with identity. Deadlines start from payment for the stage and receipt of all materials from the client.

How the work runs. Strategy comes before design: without it a design can only be argued about as a matter of taste. If the client already has a brand platform or strategy, Wave works from it and does not charge for it. Identity is built as a system, so new materials are later assembled from ready elements. A site or a landing page is built only on identity Wave designed. Wave does not do prepress in house — that stage goes to the printer, and Wave supervises it through the print run. Payment runs stage by stage, 50 percent before each stage and 50 percent after, and the client can stop after any stage. The calculator gives a preliminary estimate; the final price is agreed after a meeting.

Contact: WhatsApp +62 859 2728 3404, Telegram @Natalya_Greben, Instagram @natalya_wave.ms.