Brand platform

Brand platform sebuah perusahaan bersifat rahasia, jadi kami tidak dapat mengungkap strategi klien — tetapi kami bisa menunjukkan bagaimana kami menyusunnya untuk diri kami sendiri.

Wave brand platform — coverWave brand platform — studio capabilities and resourcesWave brand platform — target audience and core segmentsWave brand platform — audience segment: founders of creative projectsWave brand platform — audience segment: founders and directors in startups and small businessWave brand platform — audience segment: marketing leaders in corporationsWave brand platform — the visual world of the core audienceWave brand platform — target audience insightWave brand platform — market positioning map of contemporary design studiosWave brand platform — competitor communicationsWave brand platform — competitor communications, example 1Wave brand platform — competitor communications, example 2Wave brand platform — competitor communications, example 3Wave brand platform — competitor communications, example 4Wave brand platform — competitor communications, example 5Wave brand platform — studio team and the co-creation idea behind the nameWave brand platform — brand ecosystemWave brand platform — brand ecosystem, continuedWave brand platform — brand messageWave brand platform — reasons to believeWave brand platform — brand values: courage, creativity, developmentWave brand platform — brand character: fresh, bold, confident, sexyWave brand platform — role modelWave brand platform — positioning concept

What this brand platform shows

This page shows how Wave builds a brand platform, using the studio's own brand as the example. A brand platform is the strategic foundation that comes before any visual design. Wave's platform moves through several stages: the studio's capabilities and resources; the target audience and its core segments — founders and creative-led companies working in emotion-driven categories such as wellness, beauty, fashion and culture; an insight into what those clients need; a positioning map that locates Wave among experimental, culturally-oriented design studios; a review of how comparable studios communicate; and the brand core — Wave's message, reasons to believe, values (courage, creativity, development), character (fresh, bold, confident, sexy) and its positioning as a studio of strategic branding and experimental design. A brand platform turns an intuition into a coherent, defensible system before a single visual is made.