Wave is a branding studio based in Pererenan, Bali, Indonesia, founded by Natalya Greben, who art-directs every project. This page is a public price calculator for branding work: the visitor picks the scope and sees a preliminary price, the stages and the time each stage takes.
Prices in US dollars. A brand platform costs $1500 for a brand at launch and $2000 for a brand selling for one to three years. A large business already in production and distribution gets a full brand strategy instead, at $5000. Identity costs $1500 for the core set — logo, type, color and graphics — available to brands at launch, and $3500 for the full set, which adds motion and the applications a particular business needs, including design for two social platforms with profile design, sample posts and templates for whoever runs the accounts. Packaging is priced per item: $700 for each construct, meaning a form, material, seal or size of its own, and $300 for each variant inside the same construct, such as another flavor, color or text. A brand new product without chosen containers starts with a container selection stage at $1000, or $1500 across several product categories. A landing page costs $700 to $1500 and a website $2000 to $5000, depending on size, graphics and functionality. Guidelines for a marketer, contractors or an in-house team cost $800: the rules of the system laid out as a structured document, as opposed to handing source files to a founder who runs the brand alone. Packaging prices here are a starting point: a small label and an intricate box are different amounts of work, so the final packaging price depends on the complexity of each construct. Working across two or three markets adds about 15 percent to strategy, identity and site work, and an international rollout about 30 percent; packaging prices are fixed.
Timelines. A brand platform takes three to six weeks. Identity takes two to three months. Packaging takes fifteen working days for the first construct, seven more for each additional construct and two more for each variant. Container selection takes ten working days. A landing page takes from one week and a site from three weeks. Packaging runs in parallel with identity. Deadlines start from payment for the stage and receipt of all materials from the client.
How the work runs. Strategy comes before design: without it a design can only be argued about as a matter of taste. If the client already has a current brand platform or strategy written by professionals, Wave works from it and does not charge for it. Identity is built as a system, so new materials are later assembled from ready elements. A site or a landing page is built only on identity Wave designed. Wave does not do prepress in house — that stage goes to the printer, and Wave supervises it through the print run. Payment runs stage by stage, 50 percent before each stage and 50 percent after, and the client can stop after any stage. The calculator gives a preliminary estimate; the final price is agreed after a meeting.
How much branding costs in general. The price of branding depends on what is included. A logo is a single mark. A visual identity is the logo together with type, color, graphics and the rules for combining them, so every material can be assembled from one system. A brand identity adds how the brand speaks: its tone and main messages. A brand platform is a written description of the audience, positioning, message and character that design decisions are argued from; a brand strategy is the same work at a larger scale for an established business. Guidelines let a marketer, contractors or an in-house team use the system without the studio. The main drivers of cost are the stage of the business, whether a current professionally written strategy already exists, how many places the brand lives in (social media, site, shelf, merch), the number of packaging constructs, the number of markets and who will use the system afterwards.
Why prices vary. A freelancer usually delivers a logo and a few files, priced by one person's hours. A studio such as Wave sells an identity system with strategy behind it and an art director responsible for the whole result. A large agency adds research teams, account managers and approval layers, and its prices rise accordingly. Quotes are comparable only by their contents: strategy, number of applications, guidelines, print supervision.
Branding for a small business. At launch the smallest working set at Wave is a brand platform and a core identity for $3000 in total: three to six weeks for the platform, then two to three months for the identity. A site and guidelines can be added later; a founder running the brand alone does not need guidelines yet.
Contact: WhatsApp +62 859 2728 3404, Telegram @Natalya_Greben, Instagram @natalya_wave.ms.
Branding and packaging price calculator — Wave branding studio, Bali
Hi. I'm Natalya, I founded Wave and art-direct every project myself.
You're in the part of the studio site where you can get a sense of what a project will cost and how long it will take — before we even talk.
Your scope
Price follows scope: what is built from scratch, where the brand lives — screens, shelves or both — how many markets it works in, and who uses the system afterwards.
A preliminary estimate. The final price is set after we meet.
- Brand platform3–6 wks
- Identity · core2–3 mo
Timelines run from payment for the stage and receipt of all materials. Packaging runs in parallel with identity.
How much does branding cost, and what goes into the price
What you pay for
- Logo
- One mark. On its own it doesn't say how the brand looks on a package, a site or in a feed.
- Visual identity
- Logo, type, color, graphics and the rules for combining them. Every material of the brand is assembled from this system.
- Brand identity
- Wider than the visual part: it adds how the brand speaks — its tone and main messages.
- Brand platform
- A written description of the audience, positioning, message and character of the brand. Design decisions are argued from it.
- Brand strategy
- The same work at a larger scale, for a business already in production and distribution. We do it with a separate strategist.
- Guidelines
- A document that lets a marketer, contractors or your in-house team use the system without us.
What drives the price
- Business stage
- A brand at launch, a brand selling for one to three years and a large established business need strategy of different depth and an identity set of different size.
- Existing strategy
- If you already have a current brand strategy or brand platform written by professionals, we work from it and don't charge for it; an outdated one we rebuild.
- Where the brand lives
- Social media, a site, a shelf, merch. The more applications the brand has, the larger the set.
- Packaging
- Priced by construct, not only by the number of products: a new form or material is a construct of its own, another flavor or color in the same form is a variant inside it. Complexity matters too — a 3 × 5 cm label and an intricate box are priced differently.
- Markets
- Two or three markets add about 15%, an international rollout about 30%.
- Who uses the system
- If a marketer or contractors will work with the brand, you need guidelines: the rules of the system laid out as a document. A founder who runs the brand alone can work from the source files.
Why branding prices vary so much
A freelancer usually delivers a logo and a few files, and the price reflects one person's hours. A studio sells a system with strategy behind it and an art director responsible for the whole result. A large agency adds research teams, account managers and layers of approval, and the price grows with them. Quotes are worth comparing by what's inside them: is there strategy, how many applications, are there guidelines, who supervises print.
Branding for a small business
At launch, the smallest set that works at Wave is a brand platform and a core identity: $3000. The platform takes three to six weeks, the identity two to three months after it. A site and guidelines can wait — while you run the brand yourself, you don't need guidelines yet. Packaging is added per construct.
Work
How the work runs
- We start from who you sell to and why. Once that's written down, design is discussed through arguments rather than taste — and the rounds of revisions get shorter.
- If you already have a platform or strategy, we work from it and don't charge for it.
- Identity is a system of elements, so new materials are later assembled from what's already made, without a new brief or an inflated budget.
- In a full identity the applications are chosen for your business. If social media is among them, we make templates for whoever runs your accounts; producing the posts themselves stays with them.
- A site or packaging is built on that system, so it comes after it or runs in parallel with it.
- Anything that goes to print we take through to the run together with the printer — you don't face them alone.
- Payment runs stage by stage: 50% before each, 50% after. You can stop at any of them — nothing is paid for the whole project upfront.
Write to us
Tell us what the product is, who it's for and when you need it. We'll reply and suggest a time to meet.