About Typomania Festival

Typomania is an annual festival of typographic design. For its 2021 edition — the festival ran in early 2021, with the identity designed in 2020 — Wave built the identity, and the year’s theme was impossible to sidestep: the pandemic. Wave’s concept, ‘Closer / Further,’ held the paradox of social distancing — forced physically apart, people grew mentally closer, pulled together by one shared problem — and that distance between people became the central motif. The work is full of typographic motion, because the distances were literally between the letters: they drew closer and moved apart, forming unusual configurations that had to account for physical distance while still keeping a connection. Wave delivered a dynamic logo that appeared in several forms, an unusual system of typographic combinations — sometimes spacing the letters so far apart that each became a star in a constellation — plus merch and motion advertising for digital screens. It is a compact, expressive demonstration of turning a difficult moment into a typographic idea.

Typomania Festival
The identity of @typomania_festival is dedicated to the changing social distance, which has become a new norm in our lives. Fonts, as part of design, reflect the time in which they were created. Thus, the analogy of social distance with kerning in the context of typography was natural.
We focus on the increased space between people and letters—where broken connections are replaced by new ones, and if we look at the situation from a different perspective, we have actually become closer to each other.
Kinetic graphics allow the style to live dynamically both offline, due to frame variability, and in digital, which, as we understand, will become even more prevalent in 2021.
Dynamic logo and graphics invite you to look at the situation from a different angle.
Static illustrations speak about the importance of social distance.