Brands With a Pulse
Wave is an independent branding studio in Bali, working with founders and companies worldwide. We take our slogan, Brands With a Pulse, literally: our identities move and change as the brand does. A founder often has a picture of the brand long before there are words for it, but it is more a feeling than concrete words or images. We test that feeling during the analysis stage and put the final description of the brand into the strategy. Then we find an unconventional visual idea for that clear description, turn it into a system with motion, and hand over the tools the brand needs to keep developing on its own.
Our services
Our focus is identity built on an unconventional idea. We look for that idea on the basis of strategy; without a strategy we design identity only for investment funds and events.
- Strategy — market and audience analysis, brand character and values, the brand message, reasons to believe, the role model for how the brand and its customer relate, and positioning.
- Visual identity — the full visual language of a brand: logotype, typography, color, graphic system and imagery. We always make it dynamic, with a lot of motion — that is what makes the brand feel alive. Inside the project we build AI tools, so after the handoff the client can generate their own content in their visual style and tone of voice.
- Digital product design — websites, apps, interactive presentations, and full investor pitch decks, from narrative to design.
- Packaging — design for physical products and print.
- AR — immersive brand projects: augmented reality on packaging, in advertising campaigns and promo activations.
- Installations and stands — for interiors and exteriors.
Are we a good fit?
Our values are courage, creativity and development. We work best with founders who are ready for a bold decision when there is sound reasoning behind it.
We start by developing the strategy: what to say, and to whom. Once that is settled, we give ourselves full creative freedom and look for ideas beyond the accepted techniques of branding. Clients often get something they couldn't even have imagined, and they like it.
Team
Wave was founded by Natalya Greben, who leads it as Founder and Creative Director and art-directs client projects herself. She has 20 years in design, 8 of them in branding. Earlier, working at other agencies and studios, she designed visual styles for advertising campaigns for Coca-Cola, IKEA, Oreo and Milka. At Wave she builds brand systems for founders and growing companies, festivals and cultural projects.
She always builds the brand platform before the identity, so even the boldest idea has a rationale and can be defended in front of the client's team. For every project she assembles a dedicated team of designers from different disciplines.
Team
Founder & Creative Director
Art Director, UI/UX Designer
Graphic Designer, Illustrator
Copywriter & Creative Director
UI/UX & Sound Designer
Project Manager & AR Team Lead
FAQ
What is Wave?+
Wave is an independent studio of branding and experimental design based in Bali, Indonesia. Since 2018 it has worked with clients worldwide. Its focus is identity built on an unconventional idea and a strategic foundation. Beyond identity, the studio designs digital products, AI tools, packaging, installations, stands and AR.
Where is Wave based?+
Wave is based in Bali, Indonesia, and works with clients internationally.
What does Wave do?+
Wave's focus is identity built on an unconventional idea, with strategy as its foundation. Its services cover strategy, visual identity (always a dynamic system with motion), digital product design (websites, apps, interactive presentations and investor pitch decks), packaging, installations and stands, and AR. Wave also builds AI tools inside projects so clients can generate their own on-brand content.
Who is Wave for?+
Wave works mainly with founders and companies for whom creativity is part of the product — across fashion, beauty, wellness, culture, technology and hospitality — who are launching something new and are ready for a bold decision.
What is a brand platform?+
A brand platform is the strategic foundation of a brand: its positioning, audience, promise, character and the rationale for each. Wave builds the platform before any creative decisions, so the visual identity, motion and copy all rest on one idea.
What is Wave's approach?+
Strategy is the foundation; creativity is Wave's focus and main strength. Wave first builds the brand platform, then looks for an unconventional identity idea with a rationale behind it. The identity is designed as a dynamic system with motion, and Wave develops AI tools so the brand can make its own on-brand content after handoff.
Does Wave take on projects without a strategy?+
Rarely. Wave builds identity on strategy and treats the two as inseparable. The exceptions are projects for investment funds, and events, where Wave can design an identity without a full strategy.
Does Wave work with international clients?+
Yes. Wave is based in Bali but works with clients worldwide and takes on international, English-language projects.
Who founded Wave?+
Wave was founded by Natalya Greben, who leads it as Founder and Creative Director. She has 20 years in design, 8 of them in branding, and art-directs every project herself.