About LiaLab

LiaLab is a local skincare brand that supplies the most premium hotels in the Krasnaya Polyana mountain resort. Its wholesale business into luxury hotels ran ahead of its retail: at retail it couldn’t read as a premium brand, and it wanted a stronger idea it could scale. LiaLab had been using ‘express branding’ from a well-known Russian agency — a service you aren’t allowed to edit — and had outgrown it. It is a small producer and not a cosmeceutical, so the goal was to bring together a scientific feel, a luxury level and natural ingredients, and to build the brand and its sales channels first and grow production under it later — the right order. Wave started with a brand platform and a small brand architecture that separated LiaLab from a sub-brand it kept being confused with. The idea: ingredients are gathered at different mountain altitudes, so the identity became a layered silhouette of mountains — each layer its own muted, monochrome color and its own abstract pattern devoted to a specific ingredient, turning a chemical formula into a graphic one, which became the core packaging metaphor. Wave delivered the brand platform, brand architecture, identity and the cosmetics packaging.

LiaLab
Rebranding of skincare products from Krasnaya Polyana.
We combined the brand’s signature fragrances, based on natural ingredients, with the main attraction of its production location — the famous mountain landscapes.
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Textures of organic components
We transformed
Into graphic elements.
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The principle of creating textures is universal
for any plant
and mineral elements, which allows you to organically fit new products into your style
and rulers.
Branded flavours of the brand
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We have put ingredients collected in the mountains into a separate category – we have created illustrations of local landscapes and shown the texture of the places where these ingredients were collected or mined.
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Based on mountain profiles
And sealed textures, we created a laconic presentable brand image that can develop together
With production.
Thickets of flowering rhododendrons turn into a minimalist illustration for packaging.
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