About Quality Control System

Quality Control System provides independent quality control and technical supervision of construction in Bali — inspecting the quality of building works and protecting investors who often can't be on the site themselves, from the technical audit of a plot through concrete works, utilities and project handover. With a background in Russia, it oversees around 17 building sites at once. The founder wanted to scale and to look like the senior professionals the company already was, so buyers would trust the brand and its team rather than the founder alone. They arrived with a brand platform already underway with a marketer and audience research done, but no clear way to turn it into a visual system. Wave finished the brand platform alongside the marketer, then built the visual identity and the website, a system of animated section icons for YouTube and Instagram, and motion intros. Wave also built AI-powered tools, unprompted, that let the team generate their own on-brand social posts and Reels from a short text brief, cutting Reels production from about a week to a day while keeping professional graphics. The result was a website and identity that stand apart from other construction-control firms on the island and convey the company's professionalism to prospective clients.

Identity for independent construction supervision in Bali

Quality Control System (QCS) provides independent technical supervision of villa and commercial construction in Bali. The studio guides investors through every stage — from the technical audit of a plot to quality control of concrete works, utility routing, and project handover.

Most clients can’t be on-site in person, whether because of a language barrier or distance, and any uncertainty breeds anxiety. The identity we built signals complete transparency and a systematic approach, so a complex construction process reads as clear and predictable.

The core of the visual style is “night vision” — a metaphor for how experienced engineers, with their expertise and high-precision instruments, spot hidden defects invisible to the ordinary eye.

Visit the QCS site→
Visual Identity Guideline
LOGO
LOGO VARIATIONS
short versions
full version
for busy backgrounds
we increase the stroke
weight and fill in
the side of the mark
LOGO CONSTRUCTOR
The logo is
adaptive —
configure and
download the
version you need in
PNG and video
format via the
constructor
LOGO PLACEMENT
Full version priority —
center of the image
Short version priority —
top corners
SLEEP
SOUNDLY
Additional placement of the full version —
bottom corner of the image
KEY ELEMENT
Selection frames brand any image.
Used together with text bars,
a “laser”, or a green filter inside or outside
LAYOUT EXAMPLE
OUR
CONTROL —
YOUR
PEACE OF MIND
by service area — local or
general; by structure —
ducted or ductless; by purpose —
emergency, smoke, aspiration
ventilation.
by service area — local or
general; by structure —
ducted or ductless; by purpose —
emergency, smoke, aspiration
ventilation.
CONTENT CONSTRUCTOR 1
Create
branded
static
content from any
photo —
quickly and easily
Upload a photo,
select an
area,
edit the
text and size
of the bars
CONTENT CONSTRUCTOR 2
Create branded
video with frames and
a radial scanning
beam, fast:
QUALITY
CONTROL
SYSTEM
Quickly turn any
video into a
branded one with frames
randomly
highlighting
objects
CONTENT
CONSTRUCTOR 3
QCS — slide 12
TYPOGRAPHY
OUR
CONTROL —
YOUR
PEACE OF MIND
The slogan and headlines are set
in all caps — uppercase only.
Two colors may be used in
a single headline
Gidole (for Cyrillic)
SUBHEADS
JetBrains Mono (for Latin )
REGULAR /
BOLD /
EXTRABOLD
Cyrillic subheads use
both uppercase and lowercase
letters. The whole block is set
strictly in one color
Latin subheads use both
uppercase and lowercase letters. The
whole block is set strictly in
one color. The font isn’t used in
Cyrillic headlines, but is allowed as
a body font. We use all
weights, no italics
Body text (like this block)
is set with line
spacing of at least 1.0, up to 1.2.
A must — sufficient
size contrast with headlines and
subheads.
Break text into compact
columns, right-aligned; avoid
long lines of text.
1
2
3
A — Compressor with
an electromagnetic clutch
PHP
PLP
A — Compressor with
an electromagnetic clutch
ILLUSTRATIONS
Illustrations are made in the Nano Banana neural net.
A technical diagram is uploaded with
a description of what it shows. The
identity palette is loaded too.
Example prompt for an illustration:
Make diagram A showing
device B in a minimalist style,
using the attached palette. For the background
use color X, for the part outlines use color
Y. The image should include vertical
sections / horizontal projections / axonometry.
3D editors — Rhino / SketchUp. Set to a light engineering display mode for
volumes; brand-color materials are used as accents. Preference goes
to the Primary green. Where small details need more visibility
we use the Bright green.
ILLUSTRATIONS
Generations in the style of 3D editors. Upload example images to Nano Banana
(scan them from here), ask it to use them as a reference and describe the axonometry
we want. Use for background images,
not for showing
technical solutions.
GRAPHIC ELEMENTS
INSTAGRAM
REELS & SHORTS COVERS
REELS STYLE
Subtitles in Gidole
for Cyrillic
JetBrains
for Latin
In 3D reels the brand element is
the graphics themselves in the brand palette;
we add only the logo on top.
In video reels we actively use
graphic elements.
YOUTUBE
QCS — slide 26
QCS — slide 27
Investing is a long game
Key control points
Lab
Random construction site
From the site
The system — our approach
Simple about the complex
Design mistakes
Our cases
Wave Branding Studio
wavebali.com