About Signal

Signal is an investment fund that wanted to look more modern and, unusually for its field, recognizable. Investment funds rarely invest in their own identity — clients who need money find them anyway — but Signal decided recognition still mattered. Because the team had a marketing background and answered quickly, Wave didn’t build a full brand platform, only a compact one from their ready answers. The core idea reads ‘signal’ as a cosmic phenomenon: a structure of pulsing stars. The fund is a few people with different expertise working as venture investors, each founder plugging into the projects they back not only with money but with their own knowledge; Wave expressed that union of deep experts as a constellation, where every star emits its own stream yet all lock into one rigid structure moving to a single rhythm. Wave delivered the identity and motion, carrying the pulsation through the typography as well: not only the logo pulses but every headline, via a simple, easily reproducible typographic device the team can apply across any carrier themselves. The client still commissions new items — business cards, presentations — from time to time.

Identity of the investment fund Signal
The fund was founded by investors with deep marketing expertise and an open and democratic approach to selecting companies. The signal to act, while acting together, based on mutual support, overcoming difficult times together - has become both the communication and graphic basis of the style. Particles of light, pulsing in rhythm with the morse code message, set the direction of the path for potential and current clients of the Foundation.
The logo and the keyword tell the same story in different ways.
The graphics of the typographic logo are as simple as possible, the ending of which can be repeated on the headlines.
The set of light signals works like a constructor, from which you can build both a large complex keywigual and use as bullets in presentations.